Schutt Industries is America’s leading manufacturer of industrial and military grade cargo handling equipment. Schutt grew as a business significantly over the last couple years, yet their website did not reflect the magnitude of their services and products. In order to appeal to the growing sophistication of their customers and remain a leader in the trailer industry, Schutt needed to rebrand itself through their web presence.
Avastone Technologies, a Certified Kentico Partner, worked with Schutt Industries reviewing their products, customers, and future company direction. Avastone, in partnership with a marketing group, walked Schutt through the branding process. This included the development of a new logo along with the call-to-action statements and primary marketing imagery. The website was developed based on the defined branding standards portraying Schutt’s major product offerings and integration services. Each product category has a different look and feel that targets the associated demographic. The site contains custom photography and was built using features of Kentico including the product catalog, image gallery, video, rotational images, forms, and custom tailored product menus. Schutt Industries’ initial reaction to the website included comments such as “Wow, that’s us!” The website now provides the foundation for further development of Schutt’s marketing materials and go-to-market endeavors.
The website is now a true representation of Schutt’s products and capabilities. Kentico provides a very stable platform with the flexibility for customization and the site is updated regularly with fresh content because of Kentico’s user friendly interface. The site was chosen as one of the Top 10 Kentico Websites for February 2013.