Top Four Content Priorities for K-12 Websites

Sally Schmidt / October 18, 2016
Top Four Content Priorities for K-12 Websites

In modern school district websites, school secretaries, admin staff, library media specialists and others have the ability to post content to the site using content management systems (CMS) such as Kentico. With a wide variety of content editors and contributors it can be easy to post content just to have a page instead of focusing on what parents, students, staff and community members want and need in a school district site. 

Based on surveys with parents and staff in several districts across Wisconsin, HBS has identified the top 4 content priorities – the information that parents and staff most often come to the district website to find. In a future post, we will look at content priorities for individual school sites.

#1 – Staff Contact Information

The ability to search for staff and teacher contact information on the district website is the most common request from parents and staff. A good staff directory will provide profile information such as grade, school and subject along with phone number and an email form. Posting staff and teacher email addresses on the site can lead to spam and should be avoided.  

#2 – School Board Meeting Information

While the Board is a separate entity from the District, parents expect to find information about Board meetings on the District website. This is especially important for Districts pursuing a funding referendum or other changes that require community input.

#3 – School Calendar

While a school calendar may be sent home for most students, being able to access it on the website allows parents and staff to check the calendar even when away from home. Some districts offer the ability to download the school calendar events to personal calendars such as on a smart phone.

#4 – Lunch Menus

Similar to the school calendar, lunch menus are frequently sent home with students. But being able to access the lunch menu on the site allows parents to find it when away from home.
To make it easy for parents and staff to find these popular topics, they should be visible and accessible from the District site home page.

Sally Schmidt
About the Author

Sally Schmidt
Web Solutions Consultant

Sally has 18 years’ experience researching and developing web sites and online applications. She sets the vision for projects by gathering, analyzing and defining business and functional requirements, and target audience needs and expectations. She guides decision making based on usage data and audience feedback analysis. Sally has earned the Google Analytics Individual Qualification (IQ).  

Sally facilitates communication between customers, creative, and technical teams to lead projects to successful on-time and on-budget completion.  

Sally has wide range of experience conducting usability interviews and developing surveys, sales and customer care tools, consumer community sites, and even games for kids. She has worked with small and large organizations including IBM, NFL, Kimberly-Clark, Brady Corp., Kohler, MTV, Pentair, ThedaCare, Madison Metropolitan School District, Girl Scouts of Wisconsin Southeast, Eau Claire Area School District, Northeast Wisconsin Technical College, Fox Cities Performing Arts Center, Spring Lake Park School District and Charter Manufacturing. 

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