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Success Story
PBC Linear

PBC Linear Web Development

About PBC Linear

PBC Linear is a worldwide manufacturer of bearings, headquartered in Roscoe, Illinois.  They sought out HBS’ assistance after experiencing two prior failed website launches.

The Challenges

When HBS was approached by PBC Linear (a worldwide manufacturer of bearings), they had already experienced two failed website launches. PBC Linear already has starting a third website update in Kentico*, however there were many hardcoded elements that would limit the site’s expansion in the future.
*Kentico is a leading web content management system use by HBS to build websites, online stores, and community sites.

The Solution

HBS outlined a multi-phase approach that would concentrate on updating PBC’s existing site with a new brand. It included a series of planning and design meetings, along with programming to ensure key elements were represented on the site.  In collaboration with PBC Linear, HBS help to:

  • Apply a PC and mobile responsive theme
  • Establish functioning product catalog, shopping cart, and checkout pages
  • Created templates allowing for filter of products for a video gallery, product data sheets, and catalogs 

HBS worked closely with PBC Linear to stay on track during the 12-week project timeline:
The result was an accurate representation of the organization brand, along with a functional e-commerce and informative website.

The Happy Customer

Dominick Doyle, Global Marketing Manager expresses his gratitude for the collaboration between HBS and PBC Linear:

“After two failed website launches, we chose Heartland for their expertise, location, and willingness to work through pre-existing framework and mockups. Their dedication to achieving a shared vision and identifying problems before they arose really set them apart. They asked the right questions and stayed on target so that everyone involved hit their goals and deliverables. Christine was a life saver when it came to project management and critical in never sacrificing the end user’s experience or the website’s operation. Heartland will always be my Go-To Kentico Web Developer!”


  • Kentico CMS Solution