Exploring Xperience by Kentico: A Powerful Platform for a Streamlined Digital Presence

The text “Seamless, Personalized, Unified: Xperience by Kentico” on a white and grey textured background.

Customers expect seamless, personalized interactions across every digital touchpoint—website, mobile app, email, and beyond. As a business, delivering this kind of unified brand experience requires a powerful digital platform.

With over 20 years of experience powering websites worldwide, Kentico has established itself as a Digital Experience Platforms (DXP) leader. Their latest offering, Xperience by Kentico, takes things to the next level, offering a powerful and user-friendly platform to manage all your content and applications.

While some long-time Kentico users might have been expecting a simple upgrade (like "Kentico Xperience 14"), Xperience by Kentico—we know the naming is a little confusing—represents a significant shift. It prioritizes content, transforming it into a central hub that fuels your digital strategy.

Considering Kentico alternatives? Don't write off Xperience just yet. Here's why it deserves a closer look:

What Is Xperience by Kentico?

Imagine a platform where your content isn't just stored but becomes the driving force behind all your digital efforts. Xperience by Kentico makes this a reality. Here are some key features that set it apart:

  • Content First: Build a rich content library easily and reuse it across all your digital avenues.
  • Effortless Efficiency: The "create once, deploy everywhere" approach ensures consistency and saves time. Your content becomes fluid and adaptable, seamlessly integrating with any application to tell your brand story effectively.
  • Maximum Flexibility: Xperience by Kentico excels at connecting with other tools and platforms, allowing you to build a truly integrated digital ecosystem.
The image is a promotional graphic for "Xperience by Kentico," emphasizing the value and return on investment it offers. There is a headline at the top that reads, "Xperience by Kentico delivers value fast and maximizes your return on investment." Below the headline, there are four colorful icons with text, arrayed in a grid. 1. A blue icon with a clock symbol, labeled "Deliver value fast." 2. A purple icon with a figure and gear symbol, labeled "Enable marketers to do more." 3. An orange icon with a puzzle piece symbol, labeled "Create content once, share everywhere." 4. A violet icon with a diamond symbol, labeled "Long-term value for tomorrow." The Kentico logo is displayed in the top right corner. The design uses a simple and clean layout with flat icons and a limited color palette of blue, purple, orange, and violet, with each icon having a corresponding color.
Credit Kentico

A Multichannel Advantage

The Content Hub in Xperience by Kentico is a single source of truth for all your content. This empowers you to create a cohesive user experience across all.

Here's how it streamlines your workflow:

  • Streamlined Content Management: Once your core content is created, you can easily customize and personalize it for different audiences without starting from scratch.
  • Visual Appeal: Build webpages using a user-friendly drag-and-drop editor. Content elements function like building blocks, allowing you to create engaging content for emails, social media posts, and landing pages—all from a single source.
  • Improved Performance: Repurposing content eliminates the need for duplication, reducing storage requirements and boosting website performance.
A circle diagram with the words "Consolidate to Simplify" written in the center. Around the circle are various departments and technologies including Corporate Websites, Campaign Microsites, Emails, Mobile Apps, Socials, Product Mini Sites, Commerce, and Kentico. The circle is divided into four sections with arrows pointing inwards. The top section is labeled "Content". The right section is labeled "Delivery Channel". The bottom section is labeled "Experience". The left section is labeled "Technology".
Credit Kentico

Xperience by Kentico: A Fully Integrated DXP

Xperience by Kentico goes beyond just content management. Here's what sets it apart as a DXP:

  • Seamless Integration: Xperience by Kentico integrates seamlessly with Kentico's established digital marketing tools, providing a powerful all-in-one solution. This is not a bunched-up grouping of standalone products. It is a full-fledged and fully integrated DXP.
  • Intuitive Page Building: Content hub items can be directly used in Page Builder widgets, making website creation a breeze.
  • Unified Content Management: All content types—text, media, files, and more —reside in a single, centralized location within the DXP.
  • Structured Data: Xperience by Kentico ensures your data is well organized and easily accessible.
  • Empowering Users: The user-friendly dashboard lets your team make quick changes and updates without relying on developers. This fosters agility and streamlines content management.
  • Scalability: Xperience by Kentico is designed to grow with your business, accommodating your evolving digital needs.

Take the Next Step: Assess Your Digital Needs

Understanding your specific requirements is crucial for selecting the right DXP.

Here's where HBS can help.

HBS is a Kentico Gold Partner, and, combined with a digital assessment, we can help you:

  • Evaluate your current digital landscape.
  • Identify areas for improvement.
  • Determine if Xperience by Kentico is the right fit for your needs.
  • Assess your overall digital marketing effectiveness.

Ready to unlock the power of Xperience by Kentico? Contact HBS today for a free consultation. We'll help you create a seamless and engaging digital experience for your customers.