HBS ABOUT HBS
About Us
Full-service technology solutions provider. Trusted advisor. Dedicated technology partner. HBS empowers organizations to achieve at their best—through technology solutions that drive productivity, growth and innovation.
We empower leaders to achieve business outcomes.
That’s our promise. At HBS, we exist to empower leaders and their organizations to achieve the outcomes they aim to achieve—through exceptional, full-service technology and cybersecurity solutions.
Every day, we put in the work to earn our clients' trust as their go-to technology partner and advisor. That’s why we’ve built strong partnerships with the world’s best technology companies. It’s why we provide a team of world-class engineers to customize those technologies and innovate alongside the organizations we serve. And it’s why we’ve built a culture that’s committed to delighting our clients and delivering nothing but excellence. Every time.
HBS by the Numbers
Our History
Officially formed in 1992, HBS has been partnering to provide innovative technology solutions for more than three decades. We began with innovation—a custom software platform that propelled Heartland Label Printers to nationwide success. And we’ve continued that legacy of innovation every day since—leaning on superior service, industry-leading technology solutions and strategic growth to become the premier technology partner HBS is today.
Heartland Label Printers, Inc., is established in Neenah, Wisconsin.
Heartland Business Systems is formed in Little Chute, Wisconsin. Peter Helander is appointed President and CEO.
HBS establishes its headquarters at 1700 Stephen Street in Little Chute, where it remains to this day.
Even with an economy in recession, HBS sees continued growth, both organically and through key acquisitions.
Acquisitions:
• MBM
• MicroAge
• ECS
Avastone Technologies is established, adding custom programming to HBS. HBS opens its first regional office in Milwaukee. HBS begins partnerships with Cisco and HPE.
Acquisitions:
• CSC
• IQ Tech
HBS formalizes philanthropy and community involvement efforts, beginning a longstanding partnership with United Way.
Acquisitions:
• MJS Computers
• Office Technology
• Bacher Communications
• CSEI
• Computer Works
• Victorin Business Systems
• Anderson Tackman
HBS is named Cisco Partner of the Year.
Acquisitions:
• BizCon
HBS ranks ninth in the US (first in Wisconsin) for job creation in the business products and services vertical.
Acquisitions:
• Advent Computers
HBS is named Microsoft Midwest Partner of the Year.
Acquisitions:
• PC Avenue
HBS continues to grow through acquisitions:
Acquisitions:
• Ark Media Group
• Integrated Imaging
• TRA
• Three Pillars
• ZyQuest
• Elite Audio Video Security Corporation
• Computer Solutions, LTD
• The NetGuys
• Neal & Assoc. Business Consultants, LLC
HBS partners with A&M Capital Opportunities (AMCO), setting the stage for continued long-term growth.
HBS expands cybersecurity and managed services capabilities with key acquisitions:
• Pratum, LLC
• Midwest Computech, LLC
Our Purpose
Our mission. Our vision. Our values. These are more than statements—they’re why we exist, what we’re driving toward and how we approach our work every day. We are passionate about building HBS into a destination where our clients and teammates can achieve their full potential. And our purpose guides every step of that journey.
Our Mission
Our mission is to empower our clients with exceptional technology solutions that enable growth, fuel innovation and drive successful business outcomes.
Our Vision
Our vision is to be the most trusted technology advisor and go-to partner to lead organizations through their technology journey.
Our Values
Our Approach
At HBS, we believe in true partnership. We engage deeply to understand your business model, your goals, the challenges you face and what you aspire to achieve. Then we deliver the right technology to fuel your strategy, drive growth and empower what’s possible.
Our Partners
Our Leadership
Leading our mission. Casting our vision. Every day, our executive leaders model the mindset, values and culture that make HBS who we are.
Our People
Learning. Growth. Collaboration. At HBS, we’ve built a culture that’s driven by purpose. A culture where relationships matter, hard work is rewarded, and making a difference for our clients—and for one another—is an everyday occurrence.
The Latest HBS News
HBS Named 2025 North Central Partner of the Year by Arctic Wolf
HBS Is Lenovo’s 2025 Climbing Partner of the Year
