HBSABOUT HBS

About Us

HBS crafts custom IT solutions that fuel growth, unlock innovation and safeguard your success.

Unleashing business potential. Simplifying IT. Customizing solutions.

We bridge the gap between your vision and reality. HBS is your one-stop shop for custom-built technology solutions. We take the time to understand your unique challenges and goals, then leverage our expertise in security, strategy and IT innovation to deliver a plan that fuels growth, tailored to your unique needs.

More than a vendor, we’re your trusted IT partner. We believe in fostering long-term relationships built on mutual respect and shared goals. Your success is our success. We’re invested in seeing you thrive. We go beyond simply providing technology solutions—we offer ongoing support, proactive maintenance, and continuous improvements to ensure your technology continues to meet and exceed your evolving needs.

Stop managing complexity. Start achieving more. Our focus is on streamlining your operations, empowering collaboration, and safeguarding your data—all while freeing you to focus on what matters most: running your business.

Partner with HBS. It’s your potential, realized.

Our Mission. Our Vision.

The HBS mission is to empower organizations through exceptional technology solutions.

We achieve this by understanding our customers’ unique goals and challenges. Our team of experts leverages their knowledge and experience in custom IT solutions, security and strategy to craft tailored plans that fuel growth and unlock new possibilities. 

We don’t just deliver solutions—we deliver results.

The HBS vision is to continuously redefine customer and partner success with innovative solutions and outstanding service experiences.

We envision a future where technology seamlessly integrates with your business strategy, fueling innovation and driving long-term growth. We see ourselves as your trusted IT partner on this journey, working together to overcome challenges and seize opportunities.

We will be at the forefront of technological advancements through continuous innovation and unwavering dedication.

"We are passionate about building a destination where our clients and teammates can achieve their full potential.”

Peter Helander, CEO
Heartland Business Systems

Core Values

The HBS team lives these principles every day. It’s how we work—and it’s how we deliver exceptional results.

PERFORM­ANCE

Accountability & Results

RESPECT

Trust & Integrity

INNOVA­TION

Pioneering Solutions

DEVELOP­MENT

Growth Together

EXCELL­ENCE

Pride & Improvement

Our History

We started by printing labels.

Heartland Label Printers was founded in 1990 with the goal of manufacturing quality stock and custom-printed labels. Fast-forward three-and-a-half decades, and Heartland Business Systems is a premier provider of technology integration, consulting, infrastructure, business automation and networking solutions.

Throughout our journey, HBS has remained steadfastly committed to providing custom-built technology solutions for our clients, exceeding expectations, every single day.

1990

Heartland Label Printers, Inc. established in Neenah, Wisconsin.

Thanks to Peter Helander’s software program Blendmaster, Heartland Label Printers burst onto the label printing scene and quickly became a nationally recognized company. Heartland Label Printers now operates nearly 200,000 square feet of state-of-the-art manufacturing facilities in Wisconsin, California, and Maine, truly spanning from coast to coast.

1992

Heartland Business Systems formed. Peter Helander appointed President and CEO.

Old Heartland Business Systems logo Computers were mainly back-office tools used to run accounting systems (or drive labeling systems), but as the use of computers in business grew, the demand for the company’s technology expertise took center stage. Recognizing the opportunity to provide quality service for customers with technology needs, Heartland merged with Alferi Communications and Heartland Business Systems was formed, opening our first office in Little Chute, Wisconsin.

1998

HBS moves to 1700 Stephen Street in Little Chute. Our headquarters remain there to this day.

With deep roots in the Badger State, and especially the Fox Cities, the HBS headquarters flagship office is located in Little Chute, Wisconsin.

2004

Avastone Technologies established – custom programming arm of HBS.

As the globe moved into a new millennium, HBS grew not only our client base but also our service offerings. In 2004 the software development teams from HBS and Schenck Business Solutions merged to become Avastone Technologies. Avastone specialized in developing effective software solutions for clients of all sizes and industry verticals. Read More

2004

HBS opens first regional office in Milwaukee.

During the mid-2000s, we began our territorial expansion—first in Wisconsin, then to the surrounding midwestern states, and eventually spanning across the country. Today, HBS boasts 13 offices in eight states.

2004

HPE Partnership

HPE, one of the world’s leading enterprise technology companies, partners with HBS beginning in 2004. As a Gold Hybrid Cloud partner, HBS has worked with HPE to provide products and custom-built solutions for customers for more than 20 years.

2005

Philanthropy/Community Involvement

Since our beginning, HBS has believed in making an impact on the communities in which we live and work. Our teammates have continuously contributed their time, effort and money to the causes they are passionate about. As an organization, HBS has been involved with many community and philanthropic efforts, including the United Way and the Sole Burner 5K.

2011

HBS named Cisco partner of the year.

Officially having begun in 2004, HBS partners with Cisco, one of the global leaders in networking, cloud and security solutions, helping thousands of customers reach their business goals. HBS, a Cisco Gold Integrator partner, has earned Cisco’s SLED Partner of the Year, their Customer Satisfaction Excellence award, and achieved Cisco Master Networking Specialization distinction.

2012

HBS ranks ninth in the US (first in Wisconsin) for job creation in the business products and services vertical.

Heartland Business Systems logo 2011 One of the hallmarks of our history has been our consistent growth—growing our client base, our geographic footprint, and our HBS team. We added our 100th employee in 2007, moved past 400 employees in the mid-2010s, and now boast more than 700 team members. We have earned numerous Chamber of Commerce awards across the midwest, and in 2012 we ranked ninth in the entire country for job creation in the business products and services vertical.

2014

HBS honored as Microsoft’s Midwest Partner of the Year

Microsoft, the world leader in software solutions, takes the next step in its partnership with HBS. As a member of the Microsoft Solutions Partner program, HBS has deployed a broad range of Microsoft solutions for customers, earning Partner Specialization distinction in numerous areas.

2018

HBS grows audio and visual solutions with Elite Audio Video Security Corporation

Expanding our audio-visual conferencing, security and digital media system services, HBS acquires Elite Audio Video Security Corporation. Combining HBS and Elite enhanced our collaboration service offerings, providing clients with the best possible customer experience. Read More

2021

HBS takes the next step in Dynamics offering with NEALABC acquisition

Committed to being a premiere ERP and CRM solutions expert, HBS acquires NEALABC, growing our digital service offerings. Read More

2021

HBS Logo

HBS partners with AMCO

As HBS continues to grow rapidly, we strategically partner with A&M Capital Opportunities with eyes on long-term growth initiatives. HBS and AMCO share a common set of core values and a shared vision of the future of the IT industry. Read More

2022

HBS stakes claim as a leading cybersecurity provider with the addition of Pratum

HBS significantly expands its cybersecurity service offerings with the acquisition of Pratum. The joining of the two companies enabled HBS to offer end-to-end cybersecurity and technology services that strengthen security, improve operations and simplify the lives of customers. Read More

2023

Managed Services become an HBS focal point with acquisition of Midwest Computech

HBS takes a major step in its managed services practice with the acquisition of Midwest Computech, solidifying ourselves as a comprehensive, single-source technology solutions and services provider. Read More