Exploring Xperience by Kentico: A Powerful Platform for a Streamlined Digital Presence

Customers expect seamless, personalized interactions across every digital touchpoint—website, mobile app, email, and beyond. As a business, delivering this kind of unified brand experience requires a powerful digital platform.

With over 20 years of experience powering websites worldwide, Kentico has established itself as a Digital Experience Platforms (DXP) leader. Their latest offering, Xperience by Kentico, takes things to the next level, offering a powerful and user-friendly platform to manage all your content and applications.

While some long-time Kentico users might have been expecting a simple upgrade (like "Kentico Xperience 14"), Xperience by Kentico—we know the naming is a little confusing—represents a significant shift. It prioritizes content, transforming it into a central hub that fuels your digital strategy.

Considering Kentico alternatives? Don't write off Xperience just yet. Here's why it deserves a closer look:

What Is Xperience by Kentico?

Imagine a platform where your content isn't just stored but becomes the driving force behind all your digital efforts. Xperience by Kentico makes this a reality. Here are some key features that set it apart:

• Content First: Build a rich content library easily and reuse it across all your digital avenues.
• Effortless Efficiency: The "create once, deploy everywhere" approach ensures consistency and saves time. Your content becomes fluid and adaptable, seamlessly integrating with any application to tell your brand story effectively.
• Maximum Flexibility: Xperience by Kentico excels at connecting with other tools and platforms, allowing you to build a truly integrated digital ecosystem.

A Multichannel Advantage

The Content Hub in Xperience by Kentico is a single source of truth for all your content. This empowers you to create a cohesive user experience across all.

Here's how it streamlines your workflow:

• Streamlined Content Management: Once your core content is created, you can easily customize and personalize it for different audiences without starting from scratch.
• Visual Appeal: Build webpages using a user-friendly drag-and-drop editor. Content elements function like building blocks, allowing you to create engaging content for emails, social media posts, and landing pages—all from a single source.
• Improved Performance: Repurposing content eliminates the need for duplication, reducing storage requirements and boosting website performance.

Xperience by Kentico: A Fully Integrated DXP

Xperience by Kentico goes beyond just content management. Here's what sets it apart as a DXP:

• Seamless Integration: Xperience by Kentico integrates seamlessly with Kentico's established digital marketing tools, providing a powerful all-in-one solution. This is not a bunched-up grouping of standalone products. It is a full-fledged and fully integrated DXP.
• Intuitive Page Building: Content hub items can be directly used in Page Builder widgets, making website creation a breeze.
• Unified Content Management: All content types—text, media, files, and more —reside in a single, centralized location within the DXP.
• Structured Data: Xperience by Kentico ensures your data is well organized and easily accessible.
• Empowering Users: The user-friendly dashboard lets your team make quick changes and updates without relying on developers. This fosters agility and streamlines content management.
• Scalability: Xperience by Kentico is designed to grow with your business, accommodating your evolving digital needs.

Take the Next Step: Assess Your Digital Needs

Understanding your specific requirements is crucial for selecting the right DXP.

Here's where HBS can help.

HBS is a Kentico Gold Partner, and, combined with a digital assessment, we can help you:

• Evaluate your current digital landscape.
• Identify areas for improvement.
• Determine if Xperience by Kentico is the right fit for your needs.
• Assess your overall digital marketing effectiveness.

Ready to unlock the power of Xperience by Kentico? Contact HBS today for a free consultation. We'll help you create a seamless and engaging digital experience for your customers.