October 21, 2026 | Lambeau Field - Green Bay, WI

Innovate Green Bay is the premier technology and cybersecurity forum in the Midwest. Packed into one exciting and information-filled day, you’ll join in conversation and connection with a dynamic community of IT enthusiasts, leaders, and visionaries.

The conference is designed to spark your imagination, enrich your knowledge, and inspire collaboration in the field of information technology and cybersecurity.

Days

Hours

Minutes

Seconds

Who should attend Innovate Green Bay?

We created Innovate Green Bay to provide valuable resources, knowledge and networking for decision-makers in IT and cybersecurity, including:

C-Suite Executives | Business Owners/Leaders | IT Directors/Managers | Technology/Security Professionals

Shaping the Future of IT.

At Innovate Green Bay, you'll discover the latest developments, technologies, and strategies that are transforming the IT landscape. The conference offers a variety of sessions, including keynote talks, panel debates, and interactive workshops, all led by distinguished experts in the field.

Agenda

2026 Keynote Presenter

OCTOBER 21, 2026

Lucas Jadin

Lucas Jadin is a professional mindset coach, keynote speaker, best-selling author, and the co-founder of Jadin | Jones Coaching and Consulting. Lucas is passionate about empowering top business leaders, educators, and elite athletes to excel in competitive settings. His transformative mental skills training has elevated pro sports teams and Fortune 500 companies to new heights of performance.

His most recent book, The Twin Thieves: How Great Leaders Build Great Teams, is a bestseller in high-performance coaching. Lucas' work with business leaders and world champions has been featured on CNN, ESPN, and Sports Illustrated.

A native of Freedom, Wisconsin, Lucas founded the non-profit organization Inspire Sports, which has helped bring athletic opportunities to more than 10,000 individuals with disabilities.

View the Agenda

Connect

Meet with peers, HBS engineers, executives, and partners to discuss your unique technical or business-related questions and challenges.

Transform

Connect with technology experts, engage in sessions, and learn about the newest innovations in the industry.

Learn

Level up your technical knowledge and discover solutions and services from HBS to help you grow your success.

Have Fun

We have a specific goal to NOT "PowerPoint you to death." So come and join us for some real talk and real fun.

Register for Innovate Green Bay 2026

Past Innovate Green Bay Moments

Experience the NFL's Most Historic Stadium

Lambeau Field has been the home of the Green Bay Packers since 1957 and is the oldest continually operated stadium in NFL history. Lambeau is the largest venue in the state of Wisconsin, with a seating capacity over 81,000—and since 1960, every single Packers home game has been sold out. The Lambeau Field Atrium is a 376,000-square-foot venue that is home to the Packers Hall of Fame, Pro Shop, and hosts hundreds of events and conferences every year.

2026 Innovate Green Bay Sponsors

Presenting Sponsor

Premier Sponsors

Featured Sponsors

Partner Sponsors

For sponsorship information, please reach out to [email protected]