HBS Achieves Premier Partner Status in Broadcom’s Advantage Partner Program for VMware Resellers
LITTLE CHUTE, Wisconsin – October 6, 2025 – Heartland Business Systems (HBS), a leading provider of customized technology solutions and IT services, is proud to announce its advancement to Premier Partner in the Broadcom Advantage Partner Program for VMware resellers. This recognition underscores the deep expertise of the HBS team in Broadcom solutions, commitment to customer success and ability to deliver innovative, enterprise-class technologies.
Broadcom recently streamlined its Advantage Partner Program for VMware Resellers into three designations: Pinnacle, Premier and Select. Achieving Premier status requires partners to maintain dedicated sales and technical resources, execute joint business plans and demonstrate proven customer impact.
This achievement reflects the HBS team’s ability to quickly align with new partner requirements and reinforces the dedication of HBS to bringing best-in-class VMware technologies to clients. Becoming a Premier Partner strengthens the HBS ability to help organizations navigate complexity, optimize IT investments and align with Broadcom’s VMware technology roadmap.
What Premier Partner Status Means for HBS Clients
- Stronger alignment with Broadcom’s VMware roadmap ensuring customers benefit from the latest innovations.
- Priority access to tools, resources and support providing faster, more effective solutions.
- More robust offerings delivering tailored VMware -based solutions that fit unique business needs.
The Premier Partner designation also grants HBS access to enhanced incentives and funding opportunities that further support marketing, events and solution delivery.
This milestone reinforces HBS’s role as a trusted advisor in the IT ecosystem. Premier Partner status expands the HBS team’s ability to deliver stronger customer outcomes by combining Broadcom’s leading-edge VMware technologies with the proven services and solution expertise from HBS.
About the Broadcom Advantage Partner Program
The Advantage Partner Program, a single program with one set of requirements by tier covering multiple business models for all Broadcom partners, is the foundation of our partner strategy and go to market for our customers. Our program is designed to build stronger relationships with, and financial success for, our valued Broadcom partners while providing partners with the capabilities to grow their business through simplified pricing, better margins, and richer benefits.
About HBS
HBS is a premier provider of customized technology solutions, cybersecurity, and IT services. Through end-to-end technology, cybersecurity, and managed services solutions, HBS empowers organizations of all sizes, in diverse industries, to realize the full potential of their people, processes and technology. Backed by a team of highly skilled experts and relationships with leading technology manufacturers, HBS helps organizations drive growth, inspire innovation, and strengthen security.
