Innovate.HBS

TECHNOLOGY AND CYBERSECURITY FORUM

October 21-22, 2025   |   Lambeau Field - Green Bay, WI

Innovate.HBS is the premier technology and cybersecurity forum in the Midwest. Over two exciting and information-filled days, you’ll join in conversation and connection with a dynamic community of IT enthusiasts, leaders, and visionaries.

The conference is designed to spark your imagination, enrich your knowledge, and inspire collaboration in the field of information technology and cybersecurity.

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Who should attend Innovate.HBS?

We created Innovate.HBS to provide valuable resources, knowledge and networking for decision-makers in IT and cybersecurity, including:

C-Suite Executives   |   Business Owners/Leaders   |   IT Directors/Managers   |   Technology/Security Professionals

Shaping the Future of IT.

At Innovate.HBS, you'll discover the latest developments, technologies, and strategies that are transforming the IT landscape. The conference offers a variety of sessions, including keynote talks, panel debates, and interactive workshops, all led by distinguished experts in the field.

Keynote Presenter

OCTOBER 2025

Tiffani Bova

Consistently ranked as one of the world’s top business thinkers, two-time bestselling author Tiffani Bova is an acclaimed expert on all things top-line growth. She has helped hundreds of companies around the globe respond to changing market dynamics and customer expectations while developing a customer-centric go-to-market approach.  Her energizing presentations ignite teams to succeed and provide transformative frameworks to unleash unparalleled growth. Unique as both a practitioner, academic, author, and influencer, Tiffani provides the perfect combination of research and real-world experience gained as the global growth and innovation evangelist at Salesforce and as an advisor to tech leaders including Microsoft, Cisco, Amazon-AWS and others. 

For more information on keynotes and sessions, view the Agenda

Connect

Meet with peers, HBS engineers, executives, and partners to discuss your unique technical or business-related questions and challenges.

Transform

Connect with technology experts, engage in sessions, and learn about the newest innovations in the industry.

Learn

Level up your technical knowledge and discover solutions and services from HBS to help you grow your success.

Have Fun

We have a specific goal to NOT "PowerPoint you to death." So come and join us for some real talk and real fun.

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2025 Innovate.HBS Venue

Lambeau Field

1265 Lombardi Ave, Green Bay, WI 54304

Lambeau Field has been the home of the Green Bay Packers since 1957 and is the oldest continually operated stadium in NFL history. Lambeau is the largest venue in the state of Wisconsin, with a seating capacity over 81,000—and since 1960, every single Packers home game has been sold out. The Lambeau Field Atrium is a 376,000-square-foot venue that is home to the Packers Hall of Fame, Pro Shop, and hosts hundreds of events and conferences every year.

Innovate.HBS Sponsors

Presenting Sponsor

Diamond Sponsors